Social media Club

In 2016 we’ll be focusing on how we can better utilize our digital communications channels to collaborate, network, share and promote the work that you are doing here at TRI. We will work together to create a digital extension of the network that is TRI through a series of social media workshops.

> Medical Illustration & Animation content - october 6th

Launched officially in Feb 2016, the TRI So Me Club will bring together the digital assets of the TRI network to facilitate relationship building, foster collaboration and inspire innovation. The club launched with a 1 hour seminar followed by a practical 1 hour workshop where we launched our first project together, just in time for the World Science Festival. Workshops will continue monthly and practical tasks will be undertaken as a group, increasing the effectiveness of our digital communications channels. 

Workshop 1: Club Launch (Feb)

On the 24th Feb 2016 the TRI So Me Club launched with a 1 hour seminar followed by a 1 hour introductory workshop where launched our first project. 

Launch Seminar

The seminar will define social media for the TRI network, demystifying some of the theories behind the usage of social networking software in a professional environment. We will look at theories like social capital, identity performance, social identity, digital sociology, network centrality, and how these theories influence our behaviour and usage of social networking software. 

Case studies will be presented from the health and science space, specifically with examples from the MAYO Social Media in Healthcare Summit which our Digital Communications Officer attended in September 2015. These case studies will be used to introduce and explain potential social media projects for 2016. 

Attendance is recommended to TRI members who are interested in using social media to increase their professional network. A strategic approach inline with TRI's vision will enable a supportive community of social media to grow within TRI. 

TRI VISION: TRI will be recognised as a global leader in translational health research and commercialisation resulting in improved health and workforce readiness. 

Ideally, participants will be from a broad cross section of TRI and will represent clinicians, researchers, administration and communications staff, partners, stakeholders and external networks. 

Launch Workshop

Immediately following the seminar we hosted an optional workshop for those wanting to get on with the practical usage of social media. In the initial workshop, we introduced our members to some case studies which inspired a Twitter hashtag mythbusters type project called "Science Says". To get started, we paired up to learn about the work of our partner and practiced writing it as a 140 character introduction.

Attendance to the workshop was recommended for those who will be using social media channels in their work directly. This included comms staff, researchers, clinicians - anyone with a desire to learn how to improve their digital networking and technical skills. 


> Launch Presentation Video "Performing Your Digital Self"

Workshop 2: Equipment Recommended for workshops (March)

The equipment which you need will depend on which projects you wish to participate in, but the minimum requirements are as follows: 


  • Smart phone with internet access
  • Camera (in phone, or external)
  • A high quality video camera is available conditionally from the TRI communications and marketing department.
  • A high quality audio 'zoom' recorder is available conditionally from the TRI communications and marketing department. 


If you don't have the above equipment, you are welcome to attend the sessions but will find them more beneficial if you can work along with us. 

Workshop 3: Conversation, controversy & crisis (april)

This session may have been a little too scary for the attendees, with a series of case studies of the worst social media situations we could find. The session covered 3 main areas:

  • Conversation: One to one communication, one to many performance
  • Controversy: Escalated conversation, Difficult situations, awkward moments, Offensive behaviour, Legal implications, Negative sentiment, Reputation management
  • Crisis: When it gets really really bad and all rules fly out the window, Natural disasters, health epidemics, When need arises and rules are broken, innovation often occurs

The highlight of this session, and perhaps the scariest part of all for researchers venturing online, was a video from TedX Talks called "How One Tweet Can Ruin Your Life" by Jon Ronson. Author of many articles and a book about those who have experienced the wrath of the internet, Jon paints a scary picture for those who dare to get it wrong online. 

WORKSHOP 4: Monitoring, Management & Moderation (may)

Our comms & marketing team are regularly asked by researchers based at TRI how they can get started with social media. An effective strategy starts with a planning session which involves all stakeholders, but these brainstorming sessions can get off track when a whole world of potential is at your feet.

In this session, we looked at some basic template documents which can gather standardised, time efficient and useful information from stakeholders and team members. We then investigate the tools used to manage, monitor and moderate social media platforms and the services we can provide to our researchers using these tools. 

> Workshop Documents for Strategic Planning Sessions

WORKSHOP 5: Social Media Research Papers Brainstorm (June)

Members of our project met to brainstorm ideas for suitable social media research projects to inform and support more effective communication and education campaigns within our research and public communities. 

> More information about research papers will be available soon


Social media is often considered off limits for recruitment and promotion of clinical trials, but all guidelines are media agnostic. The way you intend to promote your clinical trial should form part of your ethics application which allows for a streamlined approval process.

Discuss your recruitment campaign with your comms & marketing manager in your institute, or talk to the TRI CRF team about the assistance we can offer. 


Workshop 7: symplur signals for medx project (august)

The social media club have begun applying for grants for social media specific medical research projects. One of the opportunities which presented itself recently was the Stanford Medicine X Symplur Everyone Included™ Research Challenge. We applied and were matched up with Dr Maggie Hardy from the QBI at UQ and 2 practicing clinicans and med students from Stanford.

We analysed 6 hashtags (#Chemo, #ChronicPain, #clinicaltrials, #epatient, #FOAMed, #opioids) for conversation metrics to better understand how patients, doctors, researchers and advocacy groups communicate online. Our abstract looked at the presence or absense of doctors and researchers in conversation where treatment specific terms were used to highlight knowledge gaps in these conversations. 

> Summary report coming soon


Podcasts? Altmetric? Tell us what you want to talk about!

> [email protected]


With 21 years in business, this Sydney based medical animation team have worked for some of the worlds leading researchers creating accurate medical and scientific diagrams. TRI based researchers will be given the opportunity to learn how to present a brief to an illustrator, see a case study from beginning to end and present their own brief to win an artwork package.

> More information coming soon

WORKSHOP 9: TBC (november)

Podcasts? Altmetric? Tell us what you want to talk about! 

> [email protected]

> Got questions? Email [email protected]

> Got questions? Email [email protected]


Downloads, graphic sizes, references, videos, links etc - anything we've discussed in a workshop or seminar, linked for your reference.

Click to view the social media resources

2016 Workshop Schedule

Month Date Time Room
February Wednesday 24th 2:30pm-4:30pm 2003
March Wednesday 16th 10:30-12:30pm 2003
April Thursday 14th 10:30-12:30pm 2003
May Tuesday 17th 2:30pm-4:30pm 2003
June Wednesday 22nd 10:30am-12:30pm 7055
July Thursday 21st 2:30pm-4:30pm 2003
August Tuesday 23rd 11:30am-1:30pm 2003
September Wednesday 21st 10:30am-12:30pm 2003
October Thursday 27th 10:30am-12:30pm 2003
November Tuesday 29th 2:30pm-4:30pm 2003