TRI Auditorium

PA Southside Clinicial Unit Presents: Out of the Box Series

'The Patient as Customer: A Consumer Bahaviour Perspective'

Presented by Dr Chris Hodkinson (UQ Business School)

'We are in the age of increasing consumer empowerment. Consumers have instant access to a large range of factual or fallacious information and may variously be misinformed, overestimate the value of their knowledge, or possess unrealistic expectations as to outcomes'. 

This talk will look at the patient experience from problem discovery to post-service judgements through the prism of marketing and consumer behaviour percepts. 

5pm: Networking

5:30pm-6:30pm: Lecture 

RSVP to: [email protected]

Fore more about Dr Hodkinson, please see here